No matter how much I moisturize, my skin remains dry: what's wrong?

Not all moisturizers are created equal. If your skin is extremely dry, a lightweight lotion may not be enough. Look for products with occlusive ingredients like shea butter, ceramides, or petrolatum, which lock in moisture. Humectants like hyaluronic acid and glycerin are great for attracting water, but without an occlusive layer, that hydration can evaporate, leaving your skin dry again.

A compromised skin barrier can’t retain moisture effectively. Over-exfoliating, harsh cleansers, hot water, or environmental aggressors (like cold weather or pollution) can strip your skin’s natural oils. If your skin feels sensitive or irritated along with dryness, focus on repairing your barrier with soothing ingredients like ceramides, cholesterol, and fatty acids.

We’ve all been there—after a long day, the last thing you want to do is spend time removing your makeup. But skipping this step can lead to clogged pores, breakouts, and dull skin. Makeup, dirt, and oil build up overnight, preventing your skin from properly renewing itself.

To avoid this, make cleansing a non-negotiable part of your nighttime routine. If you’re too tired for a full routine, keep makeup wipes or micellar water by your bed for quick removal. For a deeper clean, try the double-cleansing method: start with an oil-based cleanser to break down makeup, then follow with a gentle foaming cleanser to remove impurities. Your skin will thank you in the morning.

Dry air—whether from winter weather or indoor heating—can zap moisture from your skin. Using a humidifier at night can help replenish lost hydration. Also, avoid long, hot showers, as they strip natural oils from your skin. Opt for lukewarm water and apply moisturizer immediately after washing to seal in moisture.

Sometimes, persistent dryness is a sign of an underlying issue like eczema, psoriasis, or even hormonal imbalances. If your skin is red, itchy, or scaly despite proper care, consult a dermatologist. They can diagnose any conditions and recommend targeted treatments.

Dead skin buildup can prevent moisturizers from penetrating effectively. Gentle exfoliation 1-2 times a week with lactic acid or a mild enzyme peel can help. However, over-exfoliating can worsen dryness, so moderation is key.

If your skin is still dry despite moisturizing, it’s time to reassess your routine. Check your product ingredients, protect your skin barrier, stay hydrated, and adjust for environmental factors. If dryness persists, a dermatologist can help identify any deeper issues. Remember, healthy skin is a combination of the right products, lifestyle habits, and patience.